Johanna Sawalha

Executive Coach

“Muse and Rainmaker, Creating Rock Stars”

Ready to Ignite Your Purpose? Let’s talk about how I can help you.


You are a powerful leader in the world. As an accomplished, savvy, and confident executive or entrepreneur, you’re not interested in settling for the status quo. (And rightfully so!)

This strong-willed, successful attitude is what makes you sought after in your career and life, but it also leaves you without the time or structure to fully define and implement the balance you’ve been seeking.

Maybe you’re spending all your time pleasing the higher-ups, cleaning up other people’s messes…

Or you feel distracted and muddy about the right next steps for you…

You’re looking for that wing woman to be your honest confidant when you exit the boardroom and tackle the important aspects of your career and life.

It’s likely that someone has suggested a coach or mentor, but you want to make sure you are going to get real results.

Yes, you want the spirituality and mind/body connection but you also want the brass tax and actionable growth you can really feel.  That’s exactly what I do.  Igniting Your Purpose

As a coach for over 25 years, I’ve been around since before a coach was called a “coach.” What I was doing (and still do) is ignite fires in powerhouse people.

With particular expertise in coaching C-level professionals, building entrepreneurial companies, career building, and transitions, I give you the permission and then I give you the plan. Every step, all the structure, and consistent accountability.

I’ve been called a “hard ass” and it may be the sweetest thing anyone’s ever said to me.

After returning to Sweden in 2015, I have retained my US and international clients, as well as leading executive coaching programs New York institutions: The Woodhull Institute for Ethical Leadership, The Learning Annex, and SoHo House.

Prior to this, I was Senior Vice President at a New York-based coaching firm and teaching at MIT, Stanford Business School, AOL, Sony, and Conde Nast. My clients range from high-level executives at Blackstone Investment Group to the Hollywood movie industry.


Jo is an Executive Coach and coach to high performers. She has particular expertise in coaching C-level professionals, building entrepreneurial companies, career building and transitions, as well as executive & leadership coaching and fast track sales force training.

She has created & led executive coaching programs at, among others, the following New York institutions: The Woodhull Institute for Ethical Leadership, The Learning Annex, SoHo House, as well as Stockholm School of Economics.  Jo’s also held a column in the trend watch magazine Modern Economy doing global analysis of world trends. She was Senior Vice President a New York based coaching firm teaching at MIT and Stanford Business School, with AOL, Sony and Conde Nast among their clients.  Her clients range from high-level executives at Blackstone Investment Group to the Hollywood movie industry. Her client roster features Blackstone, The Port Authority, and during her five years in Texas The San Antonio Current and affiliated media companies, The Media Justice League, Turner Holdings, San Antonio Sports and VentureLab – a non-profit STEM organization for girls. In Texas, Jo also held coaching workshops at Our Lady of the Lake University for student body, faculty and staff, as well coaching politicians in local government.


Phone: +46 73-589 86 48


Schedule a Free Consultation: Click Here


DESPITE MY EARLY SKEPTICISM… “Despite my early skepticism, working with my coach has yielded incredible results for me. I thought I was doing well and just needed to tweak a few things, but my lifestyle, health, relationships, finances, and overall happiness have all taken a significant leap to levels I did not believe I could achieve. There is no magic pill to make all challenges in life disappear but I would recommend my coach wholeheartedly to anyone seeking advice and guidance on how to go about winning in any area of their life. Her coaching methodology is on the cutting edge of human development. She gets results and she walks the talk.” Ziad Sawalha

IT Arcihitect

CHANGING YOUR MIND “I’ve always battled with my career. I felt like I had no purpose and I never liked what I was doing. My jobs always ended in me either being let go from downsizing or I would get fired. My coach taught me that it’s not “what I do” for a living that matters it’s how I am about what I am doing that does. My coach is teaching me how to break my old habits and how important it is to challenge my doubts and fears. I realize that I truly create my world by what I think. I now have practices in place that stop me from going down a path of negativity and self-doubt. As I keep up the practices, they get better and better and so does my life.” Beth Armstrong

Events manager

MY COACH PRACTICES WHAT SHE PREACHES “My coach is spectacular. She practices what she preaches and believes wholeheartedly in what she teaches. She has follow-through and really believes in her clients and what they are creating. It has been a brilliant partnership working with her on not only my career, but my life!” Lora Krulak

Private chef

“Muse and Rainmaker Creating Rock Stars”

A Note from Jo Here’s the truth… There isn’t a world leader that doesn’t have an advisor. That’s because the most successful people know that there are mentors whose skills and experience can help ignite your purpose and create a plan to get you where you want to go faster and with more intention and focus.

Whether it’s career transition, more effective communication, leadership development, or even that thing you can’t fully articulate (just yet). Clearly define the scope of your vision.

Create a roadmap that activates your mission. Confidently execute the steps to support your purpose. It’s not just about shifting your mindset or reprogramming your thoughts. It’s about combining inspiration with a strategy for real results.

This partnership helps eliminate the stressors, negativity, and trigger points that keep you stuck, and creates a customized plan for your dreams and goals.

I have your back every step of the way. (Plus, we’ll make sure that making balance isn’t just a buzzword, but a real, tangible thing.)

You don’t have to go sit on a mountaintop to find your purpose. You don’t have to leave your current job tomorrow to start creating change.

With keen insight and instinct, I get inside your situation with focused, high-aiming goals coupled with a doable roadmap to make it happen.


Johanna Sawalha

Success Coach