June 28, 2021 Jo

How to Keep Your Business Going

One year ago, we were all so sure that the pandemic would have been over by now… right? Or was it just me? Of course, depending on where in the world you are, the restrictions may have been completely lifted, whereas, in other places, people are still staying in their homes. Things are just not back to normal yet, so here’s what we have to do…

Don’t stall. I know it’s been a challenging year-and-a-bit but if you’re reading this and you’re thinking of closing up shop, don’t! We are so close to the end of the tunnel; we are beginning to see the light. If the restrictions and the economic climate negatively affect your business, you can knock off the pace a bit. That is preferable to just giving up.

In fact, speaking to a neuroscientist coach the other day, he said that pace and the amount of pressure the world market has been under during the last few years hasn’t been natural. It’s not normal for human beings to be under such pressure.

Fear and stress of this level are likely to trigger S.C.A.R.F… Remember S.C.A.R.F? If not, here’s a recap: It is a model that aims to help people improve their collaborations and interactions with others. It explains our natural instinct to avoid conflicts and challenging situations and to ​move toward ​or approach those situations where a reward is waiting. The model specifically focuses on the following five key areas: Status, Certainty, Autonomy, Relatedness, and Fairness. If you panic, you will pull away from the treat. However, if you can keep present in the pre-frontal cortex, you are able to go with what’s working.

So please slow down, keep your calm, and don’t feel bad about it!

So what do we do?

What you need to do is to talk to your clients. Pacify them. Everything will go back to normal; of course it will. The trick is to not shut down but to stagger.

Switch tactics. Move to what works.

Do not get stuck in your head. Now is the time to prep for an unbelievable comeback.

For now, don’t offer refunds. Tell your customers and clients that you are freezing your budget but that you will serve them as soon as you can, or at a slower pace. After all, we are all in this together. They will understand.

In a way, we are lucky that it’s “only” a pandemic. It’s not World War III, we are not being attacked by some foreign superpower. We have made it this far and we will keep going. So whether your’re the owner of a newly started business or someone who has been going for a while, keep going, but slowly. Test the new waters. You will be fine!