Most of us will have been in and out of lockdown for a year now! And what a year it has been! I have been keeping busy in the last 12 month teaching clients how to pivot their business from a physical entity to online.
In times like these, we have to go digital to close deals, connect with customers, increase sales or get our product or service out there. And that is a big leap for a lot of people! But given that this is what I’ve done my whole career, I feel I’m equipped to help!
You are providing a service or a product. You believe in it. That’s amazing. And that hasn’t changed even if you can’t meet prospects irl. When talking to your prospects online you will have to communicate clearly why you are equipped to help them. Here is a list of things to keep in mind:
Assume the role already
People are not looking for someone who can “learn on the job”. They are more likely looking for someone who is acting like they are already doing the job. Let’s compare it to choosing the next US President. We tend to vote for the candidate who is already acting like they’re running the country. This is why sometimes when you see a presidential candidate who’s on the campaign trail, they shake hands like a president or they say ¨when¨ I’m in the White House instead of ¨if¨ I’m going to be in the White House.
Let Them Know the Numbers
The best way to demonstrate your value? Numbers. Everyone loves numbers. Start using these phrases:
“My…translated into this much revenue.”
“I had someone sell the company for this much money.”
“I was able to take someone from A to B”
“my product saved this much money.”
What Have You Done Previously?
When you need to sell your skills just by and through a screen or phone line, people don’t want to know what you’re GOING to do. People don’t want to know about great ideas or hear what you hope to do in the future. They don’t want to see you through your growth curve or fund your education. People want to know what you’ve already done and what you’re already capable of. Make sure to showcase your testimonials and let others’ praise of you do the talking.
Any restaurant owner will tell you that birds and their dirty protests are the banes of their business. No one wants to sit at a table full of white bird excrement, right? Ew. So my neighbor invented a product that prevents birds from pooping everywhere, thus spinning pure gold, if you ask anyone working in hospitality.
Her product is very specific: “No bird poop on chairs or tables”. It just doesn’t leave anyone guessing.
Even here, numbers should be used to demonstrate success:
“If you have 30 tables in a night and ten parties turn around at the door when they see dirty tables” then you can calculate and demonstrate how much money the business can make by using the product.