How great it is to be back after the Christmas holidays! I am rested and ready to take on another year, hopeful and excited for what is to come. I am also ecstatic to share the news that I am working on a webinar on How to close deals remotely that I will stream in a few weeks. You can sign up for it HERE!
Now. 2020 is over but that doesn’t mean that everything goes back to how it used to be. If we are to believe the experts it will be a while yet before we are fully back to ‘normal’. That means that we will still juggle homeschooling and Zoom-meetings in 2021, but this time it is different. This time we’re prepared!
We are striding into 2021 wiser, tougher and more competent than ever before. We’ve become better multi-taskers, remote-workers and by now we are practically video-call experts.
But I thought I’d share a taster from my upcoming webinar and list FIVE steps to convince your lead to become your client.
- Build confidence in yourself and your offer
Your confidence will make or break the deal. Failing to believe in yourself equals – no deal.
This may sound cliche but it is true. Your client is smart and will sniff out any self-doubt you might have. So before you get out there and try to convince others of your worth, make sure you nail your offering and presentation. Because if you don’t believe in you, why should anyone else?
- Get yourself a team
I have touched on this before! It is all about surrounding yourself with people who can help you. People who complement your weaknesses. You know the old saying “no one is good at everything but everyone’s good at something?” Still stands.
- Leverage your strengths
Once your team members work on everything around your business, you can focus on the one thing you were meant to do. To identify what you’re good at, map out your strengths and then stay in your lane! Take out a sheet of paper and write down the things you enjoy doing. Don’t get stuck doing what you hate – it’s a waste of time. Why should a natural shortstop be playing first base? Focus on things you actually like, and you’ll see that you’re already the expert! This will mean more time spent with clients or perfecting your product/service.
- Identify your UVPs
Unique value proposition: This is a clear statement describing the benefit of your offer, how you solve your customers’ needs and what distinguishes you from the competition. Your unique value proposition should appear prominently on your landing page and in every marketing campaign.
- Digital Body Language
When you can’t shake someone’s hand or make eye contact with them, you have to use your digital body language instead. This is a whole science. To summaries, it’s about how you come off, not just over webcam, but over text messages, emails, social media etc. It’s easy to misunderstand or misread the tone of an email or text message. This can cause anxiety and confusion, which is the last thing you want when you’re trying to connect with someone. Erica Dhawan, one of Thinkers50’s emerging thought leaders, explains in short what digital body language is all about. Look out for her book on the subject: Digital Body Language: How to Build Trust and Connection, No Matter the Distance, which will be released in May this year.
I hope these tips serve you well. I will go deeper into each step during my webinar. Hope to see you there!