November 2, 2020 Jo

Ghosted by a Lead?

If you have ever had a lead go silent on you, also known as “ghosting”, you know it’s an awful feeling. So let’s talk about how to deal with that.

Remember that book, He’s Just Not That Into You?

If not, it is a 2004 bestseller that broke millions of women’s hearts, only to build them up stronger again. In it, Greg Behrendt and Liz Tuccillo outlines the behaviors a man might express when he has little or no interest in asking you out for a second date, teaching women when to take a hint and consider themselves dumped. It turned out, the words that we least wanted to hear, were the ones we needed the most.

When it comes to business, those very words still apply. When a lead leaves you on “seen”, doesn’t respond to your emails or calls, you just need to take the hint: You’re not the top priority on their list right now! So let it go!

I know it’s hard! Getting ghosted by a lead can make you feel like a thrown-away raggedy doll, but you just have to accept it, brush it off and look for a deal elsewhere. It hurts so much and it’s so hard to let go, but you just have to rip the bandaid off! If you don’t, you’ll end up in the junk mail. No one likes a spammer!


Ghosted by one lead? On to the next!

As the old saying goes: If you love something, let it go. They will come back to you IF you give them some room and some time. They will not come back to you if you bombard them with messages. You cannot entice them to come back to you. Just like in the world of dating, that is seen as “pushing”. You are pushing them away if you act too needy. The lead is not ready for you right now, but they might be in the future.

The truth is: People are ready when they are ready. So take your mind off the ghoster for now. And tell yourself: Next! There are others out there for you, who are genuinely interested in what you have to offer. Focus on them.

The most important take here is, don’t let the illusion of failure get you down. I know that ghosting can feel worse than a clear “no”, but these cases are inevitable.

One day, in a few weeks or months, they might reappear in your inbox, and when they do, you will feel pleasantly surprised. Until then, spread your wisdom and expertise where your talents are wanted, needed and appreciated.

Read more here: Should You Give Up on the Ghost? (

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