Let’s be gauche and talk about money. It is the answer to 99 out of 100 questions, after all.
Right now your potential customers are holding onto their purses in a tight grip. And who can judge them? Just like you, they have concerns about the future, the economy and all the uncertainties surrounding the current situation. Since the great recession 12 years ago, income has stagnated and the working- and middle class have not recovered financially since. These are some very hard times we are living in, and people are becoming more picky with what they spend their hard earned cash on.
But here’s the good news: Your offerings provide value to your potential customers’ lives. That value has not decreased during financial hardships. Au contraire, now is the time for people to invest in their personal development, their health and future. You created your business with quality in mind, with the goal of adding value to other people’s lives, right? Your would-be customers are actually in need of your offerings. And you know they have the money, the trick is just to get them over the worry-hump.
The answer lies in communication; you need to introduce your potential customers to the long game. Right now the people who would normally line up to pay for your service are experiencing tunnel vision. They can’t see past next week, or next month and are unlikely to throw themselves into the void. You need to help them see beyond the horizon. Because one day all this will be over, and before we know it, it will be 2021, the streets, schools and offices will fill up and social distancing will be a distant memory.
This is the perfect time for your customers to invest in themselves. The seeds they sow now will bear fruit then, later, when everything gets going again. You need to highlight that this is the perfect preparatory time to gear up for a future launch.
Another little boon you’re able to offer at this time, is that they get more of you, as most people have more time now, than they normally have.
Believe in your products or services. They were created with your potential customers in mind. Hardships will come along the way and sometimes you will have to vouch for your offerings even louder. Now is the time to see the value in them and how they will ultimately transform your customers’ lives.
Read more about it here …
How to cope with financial stress and anxiety during the coronavirus pandemic (CNBC Make It)